Comprehensive wealth planning services for prosperous Canadian families, businesses, and professionals.
Certified wealth planners you can trust to put your family first
Many Canadians used to believe that they needed to search out big corporate advisory teams in Toronto to access quality wealth advice. Our team brings that big-city expertise to clients nationwide with a suite of premium wealth planning options for high-net-worth families, businesses and professionals.
With a home base in Alberta and servicing clients across Canada, we focus on building personal, long-standing relationships with all our clients. Because holistic wealth planning is about more than just tax or the markets—it’s about you, your family and achieving your goals.
Wealth Planning
Protect your family, your business, your legacy
Benefits & Pension
Support your workforce to help your business thrive
Articles & Insights
Alberta Bill 11: What employers need to know before October 1, 2026
The rules are changing. We’re here to help you understand the impact, stay compliant, and prepare your plan. The Short Version Beginning October 1, 2026, employer-sponsored benefit plans must pay first for eligible drug and certain health claims before Alberta Seniors or Alberta Blue Cross Non-Group Coverage.At the same time, active employees can no longer have eligible drug and health…
Summer 2026 Market Update
As we passed the midpoint of 2026, markets are still sending mixed signals. Equity performance has been uneven across sectors, fixed income is finally behaving like fixed income again, and alternatives continue to provide stability. However, the biggest driver remains interest rate expectations – and whether central banks can cool inflation without stalling growth. What’s Different About Your Investment Portfolio?…
Delivering Excellence Locally: Celebrating Our Newest “Top 40 Under 40” Leader
We have some exciting news to share from the office this week! The Lethbridge Chamber of Commerce recently released its highly anticipated Top 40 Under 40 list, and we are incredibly proud to share that our very own Adam Weersink has been named to this year’s class. The Chamber’s Top 40 Under 40 initiative recognizes the next generation of leadership…
“We have been working with the Cox Financial Group both personally and through our business for many years. The entire team is knowledgeable, friendly, and quick to respond to any questions. They have handled our benefit plan and have come up with a plan that works extremely well for our business and our employees. Their ability to provide a wide range of services is also an advantage to us. I highly recommend the Cox Financial Group!”
- Jonas